The Brand was inspired by Anton Stankowski and Bauhaus with the use of shapes. Orenda is a company where introverts can learn to adapt, accept, and communicate to gain confidence to build a community for themselves and apply it to the extrovert world. To give introverts the tools to navigate through social interactions and to build their own community to gain confidence for themselves to use in life or social situations.
Orenda’s word mark is a form and shaped to give the user a feel of the brand. The symbol is just a circle and this is because introverts are more than likely be visual learners so shapes are not only easier to understand, it is also the basic elements of design and symbolizes introverts are simple people.