Hunger was already on the rise prior to COVID-19 which estimates that the number of undernourished increased from 624 million people in 2014 to 688 million in 2019.
For 1 in 7 Adults with children, household lacked sufficient food in the last 7 days.
Adults in households with children were likelier to report that the household didn’t get enough to eat compared to households without children.
We ended up going with colors that represent fresh groceries. Orange for warmth and happiness while greens for health and healing. The typography we needed an easy to read font which we thought Poppins was a playful, clean, and unique to the app.
I made all the veggies displayed in the app in Adobe Illustrator and used brushes and types of shading to keep that playful, clean, healthy mood to the app.